Notes from the Proofreader: Collective Nouns and Verbs

Share
LinkedIn

In this edition of “Notes from the Proofreader” we’ll go over how to determine whether a collective noun should be paired with a singular or plural verb to achieve subject-verb agreement.

A collective noun refers to a group of people or things (think team, company, staff, flock, etc.). It’s typically treated as singular in American English, but a collective noun can also be plural if your intent is to emphasize the individual members of the group. Keep that in mind when conjugating the verb in clauses that have a collective noun as the subject. Do you want to focus on the group? If your answer is yes, then go with the third-person singular verb (e.g., the team is celebrating a victory). Do you want to draw attention to the individuals in the group? If that’s the case, then choose the third-person plural verb (e.g., the staff are all at their desks by 9 a.m.).*

However, there are times when the collective noun is not necessarily in control of the verb. When it’s followed by a prepositional phrase (think number of bees or percentage of the pie), look to the article that appears before it to determine what’s in control: the collective noun or the noun in the prepositional phrase. If there’s a the, then the collective noun is in charge and the verb is usually singular (e.g., the number of bees in the wild is decreasing). If it’s an a or an, then the noun in the prepositional phrase wields the power (e.g., a number of bees are out gathering pollen or a significant percentage of the pie is mysteriously missing).†

* “Should I use a singular or a plural verb with a collective noun?” Dictionary.com (blog), October 7, 2015, http://blog.dictionary.com/collective-nouns/

† Bryan A. Garner, “Grammar and Usage,” in The Chicago Manual of Style, 16th Ed. (Chicago: University of Chicago Press, 2010), 205, http://www.chicagomanualofstyle.org/16/ch05/ch05_sec009.html.


About Firewood Team

Firewood is a global digital marketing agency founded on the idea that good people are good business. With a model that focuses on speed, quality, and value, it partners with top tech brands, startups, and Fortune 500 companies—including Google, LinkedIn, Facebook, Salesforce, Cummins, and other key clients—providing strategy and insights, creative, performance media, events, and technology services. Firewood was named an Ad Age Best Place to Work 2020, ranking No. 13 of the Top 25 (201+ employees). Firewood also ranked No. 1 on the San Francisco Business Times’ list of largest Bay Area advertising agencies (2020), No. 1 on the list of largest advertising, marketing, and PR agencies in Silicon Valley by the Silicon Valley Business Journal (2019 and 2020), and an Adweek 100: Fastest Growing Agency (2019 and 2020) and Top 10 Fastest Growing Large Agency (2019 and 2020). Founded in 2010, Firewood is headquartered in San Francisco with seven offices in four countries and over 450+ employees. In October 2019, Firewood merged with global creative production company MediaMonks to become the digital marketing arm of S4 Capital (SFOR.L).