Google Cloud Next annual events

In 2017, Google Cloud sought the experience, expertise, and creativity of Firewood Marketing to raise awareness and drive attendance to their largest annual cloud event—Google Cloud Next. The collaboration between the various Google Cloud teams and Firewood proved so successful, they asked us back for Google Cloud Next ’18 and ’19.

In 2018, we had a hand in doubling the attendance to more than 23,000 participants from over 90 countries. Our strategy and creative teams created extensive email campaigns, social media assets, promotional print pieces, and paid media ads. The result? Next ’18 San Francisco was an unprecedented success.